We’ve helped hundreds of businesses and not-for-profits steady their cashflow and grow, by building around what their owners and leaders do best.
Whether you’re leading a business or not-for-profit, the challenges are often similar. Competing priorities, people issues, financial pressure, growing complexity and too much resting on too few shoulders.
And while every business or organisation is different, one thing is remarkably consistent.
When the people at the centre spend more time doing what they do best, everything works better. Decisions improve, teams become stronger, capability grows, pressure reduces and the enterprise is better positioned to achieve what it was created to achieve.
Built on experience gained since 1990 across strategic advisory, executive leadership, CEO, and CFO roles, we help owners, boards and leadership teams find a practical path forward.
With practical advice, experienced support and proven tools, we’ll help you move from stretched to stoked.
Meet Dean, Strategic Advisor and Founder of Stoked Strategic Solutions.
Conventional advisory places the operations and strategy first, before aligning people and resources to what has been decided as the path forward. However, early in my career, I witnessed hundreds of businesses and organisations failing, with the owners and leaders struggling to keep up.
A few years later, that’s when it clicked.
During a surf training camp, discussion turned to flow-state psychology and how skill challenge balance, intrinsic reward and motivation applied. I realised that the cause of business failure, the stress, and overwhelm was a structural issue.
I started to use it to help owners and leaders. The enterprises they were leading started to thrive. That’s when I knew the commercial outcome of going from stretched to stoked was real and repeatable.
How We Help
Resolve What Matters Most: Every engagement starts with the issues creating the greatest pressure. That might be cashflow, profitability, people, governance, competing priorities, operational bottlenecks or growth that’s become harder to manage than expected. We help you tackle what matters most first, creating the breathing room needed to move forward.
Understand What Works Best: As we work through today’s challenges, we develop a clear understanding of the people at the centre of the organisation. What are they best at? Where do they add the most value? What should they do? What should be delegated? What level of challenge brings out their best? The answers shape everything that follows.
Shape The Path Forward: With a clear understanding of both the organisation and the people leading it, we develop a practical path forward. One that reflects the realities of the enterprise, the capability of the team, and the ambitions of those responsible for leading it. Not a plan that looks good on paper. A path that works in practice.
Support Implementation: A good plan only creates value when it is implemented. We provide ongoing advice, accountability and support to help maintain momentum, navigate new challenges and keep moving forward. Because real progress rarely comes from a workshop. It comes from consistent action over time.
The Result? Less stress. Better decisions. Stronger capability. More enjoyment. Just Stoked.
What that looks like.
Three directors, a project bleeding cash.
They’d been advised to manage from the office. The structure had taken them off the work they did best. We removed the layers built to cover their absence on site and saved the business $750,000 a year in labour costs. And they got to back to enjoying their work again.
A chamber of commerce in membership decline.
The board were genuine and wanted the best for the community. They thought it was a marketing problem, but each board role represented nothing of value to the members. So, we gave each seat a part of the local economy to serve, and engagement, membership and funds all grew.
A profitable business, short of cash every month.
An innovative and entrepreneurial owner was funding new ventures from cashflow. But, there was no clear process to weigh up the decisions, so we gave them a framework they could own and a test every idea had to pass. The cash settled, and the business chaos did too.
It starts with a conversation.
Not a report. Not a plan that sits in a drawer.
In 45 minutes, we’ll work through what’s pressing, what’s behind it, and how the load is sitting with you.
You’ll leave with a fresh perspective and an experienced view on what to do next.
Direct. Candid. Practical.
No cost. No obligation. Virtual meeting or call.
Your questions. Clear, practical answers.
How fast will we see results?
Most feel the change within weeks; measurable gains typically compound across a 90‑day cycle. See all FAQs
How do you price?
We use fixed‑price agreements that are tailored to your needs, goals and complexity. Every engagement has a clear scope and ongoing support with calls and emails included, so there’s no meter running. See all FAQs





